Entity: Be The Match (National Non-Profit)

Description: Manages one of the largest bone marrow registries in the world to save the lives of individuals with blood cancers.


Our role: This project was an AMA national competition. A committee of 6 members were chosen to create and develop a social media campaign, an on-campus promotional strategy, and an awareness video all the while registering potential donors to the Be The Match registry. The team created a timeline using a Gantt chart to measure the amount of days it would take to research, plan, and execute the campaign. 


Once the overall campaign was in effect, all of the teams efforts were recorded through the use of analytics provided by social media platforms such as YouTube and Facebook. 


Results: Through an effective implementation, our chapter won several awards at the AMA national conference including Best Overall Campaign.