Roaring Concepts is a student-run marketing agency, founded in May 2013, through the American Marketing Association at Florida International University. This student-run agency was founded to develop student leaders while strengthening local communities and businesses.The members of Roaring Concepts possess marketing skills and expertise that set them apart from other business students at FIU. These skills and expertise are the reasons for the impressive results delivered to local businesses and organizations semester after semester. Working with real businesses and organizations, allows us to become better at what we do and challenges us to utilize the knowledge and skills we learn in the classroom before we head out to the real world. It is because of Roaring Concepts that many of our members have been able to find a job right after graduation. This, we owe to the businesses that allow us to help them, while they help us.